You know people spend time on YouTube, but how do you use YouTube to reach them. YouTube has the potential to be such an important platform for your business, and there are ways to use it effectively and efficiently to reach your target market.
Post A Lot of Content
First and foremost, you need to post a lot. If you’re going to be effective in reaching your audience using this channel, you’ll need to constantly offer new content. Having new media for your followers to consume is so important when encouraging them to follow you.
Post High Quality Videos
This content needs to relate to your business in such a way that it makes sense and it needs to be high-quality content. High-quality means different things to different businesses. You may want to take a serious tone or you may be looking to entertain. This depends on who your target market is and what will keep them coming back. Take a look at content posted by businesses offering similar products to see where you might fit into the mix.
Whether they’re looking for something useful or something fun, you’ve got to know how to get viewers to your channel in the first place. Use keywords and channel tags in your video descriptions. This will make your videos more likely to show up when someone does a relevant search. Also navigate to your YouTube page through your other platforms, like your website and social media pages.
Partnering is another way you can reach your potential audience. Find partners who have a following and share each other’s content. Just make sure the partnership makes sense. You don’t want to partner with someone who has a completely different following than those you’re trying to attract.
Focus on the First 15 Seconds
Once you’ve attracted an audience, how do you keep them watching? It’s important to really focus on the first 15 seconds of content. This is the time when your viewers are likely to fall off and go somewhere else. Make sure this initial period is engaging to keep your viewers watching.
Subtitles are another way to keep your viewers engaged. Many people watch videos while they’re in settings where they have to keep the video muted. If you don’t have good subtitles, you will lose viewers simply because your video isn’t useful to them.
Following these steps consistently will help you create and publish content that will drive traffic to your channel.